There Are No Sell Outs Anymore

Over the last 10 years or so, the new dynamic has opened up all sorts of opportunities. Artists perform at ad agencies to curry favor with decision makers. Major blockbusters, no matter how uncool, can book the coolest artists for their soundtrack. You can even make songs explicitly for branded content!

That last paragraph may sound derisive, but I want to be clear that it’s all fair game in 2019. We’ve blown up the music industry, especially in terms of what money goes directly to artists. But it seems that in our zeal to get rid of the problematic “sell out” stigma, we never replaced it with anything better.

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A Corrective to Human History

If the specter of people getting hurt in this new vision is a deterrent, I would say that the old system they’re trying to protect has been hurting people since time immemorial. Under the guise of “innocent until proven guilty,” the guilty remained out of reach of any consequences, and their victims were made to suffer in silence.

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